Ross Adams Bio

Disciplines: Mountain bike, road

Category: Mountain bike – Elite, Road – 2nd

Much like my brother Euan, I have been racing since a few weeks before my 7th birthday, when the promise of a Mars bar for all finishers was enough to make me want to race my little Apollo Atomic 5 around Birmingham Wheels. Now, as I enter my 22nd year of racing, I am still as enthusiastic about racing as I was back then, even without the promise of a free Mars bar at the end of each race.

Over the years I have taken part in just about every type of bike race, and ridden just about every type of bike that there is. From early ’90’s mountain bike races to this years Dalby World Cup round, Premier Calendar road races,  cyclo cross, crits, track, marathon and even a few touring trips, if you can do it on a bike, I have probably tried it!

I have been lucky enough to have a moderate degree of success in racing over the years,and have taken part in the World Marathon Championships (2006), the World Student Cycling Championships (2008) and two rounds of the mountain bike World Cup (Fort William in 2006 and Dalby in 2011).

2012 is going to be a really exciting year and I am looking forward to being part of the first Juice Lubes Team, and taking on some fresh challenges, such as a few more endurance and team events. We have a really strong team, so hopefully we will get lots of podium time this year!

Training for 2012 is already well under way. I have somehow ended up living in Southampton but working and living in Essex during the week, so I am busy exploring the lanes around Brentwood in the dark. I will get to see them in the daylight for the first time around March!

Even though we are still months away from the start of the season, I must say a big thank you to all at Juice Lubes for setting up the team and welcoming me into the team. If everything carries on the way it is now, 2012 is going to be a good year!

Euan Adams-Rider Bio

Name: Euan Adams

Category: Elite XC MTB, 2nd Category Road

Disciplines: MTB XC and Marathon, Road, Triathlon

I have been riding bikes since I can remember and competed in my first race when I was 6. I love everything about riding bikes, the freedom, the views from the top of that hour long climb and the massive adrenaline rush coming back down the other side.

I have ridden and raced pretty much every type of bike, but mountain biking is my first and one true love. Nothing beats thrashing round the trails with a group of mates for hours on end in the sun, snow or rain.

This year I will be finishing my MSc in Physiotherapy at Brighton University and entering the world of employment (hopefully), whilst racing the National XC Series, Southern XC Series, X-Tri Offroad Triathlons and a smattering of enduros and 12/24hour team races. My first goal of the year will be the 12hour European Champs in April, the only problem is that it is the weekend before my dissertation has to be handed in, so I’m going to have to pull my finger out and finish it early, whilst getting some serious miles in.

I’m really looking forward to racing with the Juice Lube boys this year, and hopefully we can pull some big results out the bag.

Ride it like you stole it!

Euan

GoPro Fun

Well for Christmas I got a GoPro Hero 2 HD head cam, so I’ve had a little bit of fun playing with on the last few rides.
This was my first effort on a local ride to the Lickey Hills just after Christmas.

This was filmed yesterday on a beautiful day over the Southdowns and at Friston Forest in Eastbourne

Next weekend I’ll be helping out at the London Cycle Show so if you’re there pop round and say hi.

New Products

JL69 and Frame Juice both released to widespread critical acclaim. Juice Lubes MD gives tearful acceptance speech on stairs of the White House in Washington as Obama, Cameron and other world leaders stand to applaud the contribution made to cycle maintenance around the world. A truly special moment.

24 hours of Exposure

Sip Events 24 Hours of Exposure Report By Dangleberry Humphreys

As you may have read already on our facebook page both our superheroes Chaz  (Chuffnuts) and Luke (Dangleberry) attended the national 24 hour championship Mtb race at Newcastleton – one of the lesser ridden 7 staines trail centres

Heroes

If you are going up that way, I recommend the riding here as the course was spot on!

As always when Juice Lubes is around the sun was shining high in the sky throughout the event (apart from the night bit)

From the minute we arrived on the Friday pm Chaz was repairing, tuning and lubing which continued until we crawled into bed at midnight. Which was nice. Word had obviously got around and we were faced with an oil hungry queue at 9am when we returned to the stand.

As a sponsor we were there to lubricate the field and keep their trusty steeds running as smooth as possible for 24 hours. So on the Saturday it was no surprise that Chaz was again repairing bikes from 9am until at least 11.30pm ranging from minor tweaks to bottom bracket rebuilds and more.

Sidekick Luke was prolific with bottle filling, rider motivation and lubing for many of the unsupported riders who were taking part as well as keeping  the powerhouse Chaz  running well with high octane coffee.

Riders were mainly running Ceramic Juice on their chains as conditions were very dry and dusty and plenty of Fork Juice to avoid the dreaded stiction

Dirt Juice was in action all weekend at the Juice Station which luckily was mainly removing dust and grime as opposed to heaps of mud that we might have had if conditions had not been so great.

The race itself was a thrilling one, led for the most part by 22 year old Josh Ibbett a talent to watch for the future and won by Matt Page a rider of tremendous tenacity who just kept up a relentless pace throughout the event and eventually overhauled Josh after 18 or so hours of racing. Although we must not forget the machine that is Anthony White who looked like a man possessed most of the time and eventually passed Josh to take second place on the very last lap of the race.

That rounds up the podium however there were many other riders (nutters) and categories on course who impressed Dangle and Chuffers with their ability to still smile after 23 plus hours in the saddle. As a bit of a sadist myself, I will be representing Juice Lubes on course next year. Maybe.

So if you are thinking about a solo 24 or 12 ride I strongly recommend that you get an entry in when they appear on XC racer in the next few weeks. Or check out SIP Events website, where else in the country do solo riders get the whole course to themselves? Big Thanks to Chris at Crankphoto for the pics \”Copyright Crankphoto.co.uk\”

Juice Lubes range. Funboy optional.

Juice Lubes all over the National Champs at Ae Forest July 17/18

Borderline Events are the proud hosts of the Downhill National Championships 2010.

The event will be held at Ae forest over the weekend of 17th & 18th July and the course work has already begun to completely re-vamp the existing track from top to bottom – New lines, bigger jumps and completely new sections….. It will keep you challenged in every part of your run.

Entries will open on Monday 08th February at midday and will be open to British Cycling Licence holders only. Points are not required to enter.

Click here to get involved.  See you there!

Plymouth Uni Urban Downhill Charity Event

Checkout the Plymouth Uni Urban DH race coming up on April 24th here http://www.facebook.com/event.php?eid=404791705031&ref=ts
and here http://www.udhcevent.blogspot.com/
and enter here http://www.woodlandriders-racing.co.uk/
Its all for the Stephen Murray “Stay Strong Foundation” and should be a great event. Who needs Lisbon when you’ve got Plymouth?? Bo!

BJ?

Brake Juice disc brake cleaner has landed now, buy it here or from your favourite local store or at any of our online retailers – check the new easier to use stockist page here

Chain Lubes are GO, GO, GO!

Thats right, more lube sweetness. We’ve got an essesntial wet weather chain lube – Chain Juice Wet! And a hi performance dry to moist conditions lube – Ceramic Juice, both perform extremely well in the conditions they were designed for, with the Chain Juice Wet being a bit more of an all rounder.

Chain Juice Wet - exactly whats required now

Ceramic Juice for dry to moist conditions.

Get your mits on them direct from us online or get down to your local stockist – find yours here

Doing our bit and supporting the British DH Series too!

Juice Lubes are stoked to be hooking up with Si Patton and Dave Franciosy who are organising the 2010 British Downhill Series! We will be in attendance and look forward to seeing you all there.  Click below for more info on venues etc

Sweet!