Category: news

Phil Atwill tears up Home to Roost Episode #2

For Episode 2 of our new Home to Roost Series we’re in Greece with Phil Atwill and Tommy C. 

This one is a bit of a revenge trip for Phil, returning to the Gamble track in Greece that ended his 2018 season. Phil got to work on sprucing up the track with the help of a few locals and got stuck in.

Thanks to Tommy C for the video and Kat G for the photos.

Ben Cathro Launches New Series Home to Roost

Home to Roost is back!

After a couple of years away, we’re back with a new season of Home to Roost, starring a heap of our favourite mountain bike riders from the UK and abroad. First up for episode #1 is Ben Cathro, star of Cathro Vision and member of the #juicelubescrew. We managed to find a minute when Ben wasn’t Cathro Visioning a World Cup and joined him for a few laps of his local trails up in Scotland.

Thanks to Miles Mallinson for filming this one.

Look out for more Home to Roost episodes all year, episode 2 comes all the way from dusty, roosty Greece with Phil Atwill!

Welcome to Juice Lubes Brendan Fairclough

We’re stoked to welcome Brendan Fairclough to the Juice Lubes Crew.

Brendan will work with us to develop new products, test our gear to the absolute limits and prove that we can cut it at World Cups and Red Bull Rampage.

In return, we’ll help Brendan to keep his bikes running like a dream with no sticky shifts or squeaky brakes.

Thanks to Ian Lean for the photos and Dom John / Openwide Agency for the video.

Kye Forte’s Growing Up video

Kye Forte is a BMX legend that turned his hand to mountain bikes.

After working his way up to elite level at the British National Downhill Series, Kye took a step back to focus on a totally different challenge… yep, starting a family and becoming a dad to two young boys.

We teamed up with Wideopenmag to help tell the story of Kye’s latest chapter and one we can probably all relate to!

Laps in the ☀?#forteboys #kidsthatride #mothersagainstdeathsports ?

A post shared by Forte Trailscapes (@kyeforte) on

Introducing brand new Dirt Juice Boss

Dirt Juice Boss is our brand new, super powerful, tough-on-grime chain and drivetrain cleaner.

Dirt Juice Boss is a powerful and no nonsense cleaner that’ll bring your buggered bits back to brilliant in no time.

The Boss goes straight on to grimy chains, cassettes and jockey wheels and issues filth its P45. In fact, it’ll work on any bits on your bike that are properly caked with grease and grime.

Boss is designed to be a more powerful cleaner than Dirt Juice Super, our classic cleaner, and brewed for the grottiest of grime. It’s not designed to be diluted into a bike wash, it’s a thoroughbred chain and drivetrain cleaner and is our most powerful ever formula.

The ‘Boss is easy to apply. It’s best used with a chain bath like the Dirty Little Scrubber. Simply fill your chain bath with Boss, spin the chain till it’s thoroughly coated and leave it to soak for a few minutes. Rinse with water and, hey presto, your chain is sparkling and ready to re-lube.

No chain bath? No problem! You can use a paint brush, cloth, or simply fill a container with ‘Boss and leave your grubby bits to soak.

You can buy Chain Juice Boss or find your local Juice Lubes dealer here.

Introducing the new Dirt Juice Super

Introducing the brand new-and-improved Dirt Juice Super

Use it neat as a powerful chain cleaner and degreaser

Add water to mix it up into a kind-on-paint bike wash

One bottle creates 10L of bike wash, meaning awesome value

Re-useable bottle to cut down on those nasty plastics


Dirt Juice Super WC

Dirt Juice Super just got a brand new formula and is better than ever!

‘Super is our powerful, fast acting and awesome value degreaser. It’ll get your chain, cassette and any other shiny bits back to good-as-new. You can slosh it on with a soft brush or use our Scrubber from Another Mother chain bath to get it where it needs to be.

But… the best thing about ‘Super is that it transforms into a power, kind-on-paint bike wash.

Just add water and dilute 9:1 (9 parts water to 1 part ‘Super) and you’ll get 10L of bike wash out of one bottle.

You can buy our awesome value Dirt Juice Double pack and you’ll get one bottle of ‘Super and one bottle of Bike Wash. When the Bike Wash runs out, you can re-use the bottle and use the ‘Super to mix up more.

That means less binning and re-buying plastic bottles, less trips to the bike shop and more money for beer and chips!

You can buy the new Dirt Juice Super here

Or the Dirt Juice Double Pack here.