The “Holy Grail of chain lubes”. A tough-as-Odin’s-beard, year-round lube for the biggest miles and grimmest trails. Designed and tested at the brutal Paris-Roubaix.

Juice Lubes, All Conditions, High Performance Chain Oil, 130ml

Designed to survive every crank of the Paris-Roubaix and crowned the “holy grail of Chain Lubes” by Singletrack magazine.

Viking Juice is our longest lasting lube and is built to pillage deep into your chain, conquering dust, rust and shady shifting. The Viking is tough – it’ll stay put longer than any of our lubes to guarantee less workshop time, less rust, less missed shifts and a longer lasting chain.

Viking Juice, 130ml


In stock


Long lasting lubes for perfect shifts even in the filthiest conditions.


Pound for pound, litre for litre. Our lubes last longest.


Bulletproof protection for your pride and joy means more time on the trails.

“Easy to apply and effective all condition lube which does its job well and doesn’t attract dirt.” – Cycling Weekly.

Step 1

Start clean. Give your chain a proper good degrease with Dirt Juice Super and The Dirty Little Scrubber chain cleaning tool.

Rinse with fresh water and leave to dry.

Step 2

Apply a thin layer of Viking Juice to the top of your chain whilst back peddling your cranks.

Go steady, The Viking is runny like a fine honey mead. You don’t want to waste any.

Wipe off any excess then repeat 3 or 4 more times – Viking Juice works best when layered up. 

Step 3

Dry tyres? Check. Sunnies? Check. Mud guard? Nope, course not!

Go pillage your personal bests, carry off your best mate’s KOM, feast on the tears of your rivals as you shift swiftly and silently past like a viking longboat descending on a bountiful shore.

When you’re done, give your bike a wash and a lube for the next time.